Supply Chain Segmentation

Supply Chain Segmentation

Best-in-Class Cases, Practical Insights and Foundations

Protopappa-Sieke, Margarita; Thonemann, Ulrich W.

Springer International Publishing AG

03/2017

74

Dura

Inglês

9783319541327

15 a 20 dias

454

Descrição não disponível.
Introduction.- Supply Chain Segmentation Scientific Frameworks.- McKinsey Supply Chain Segmentation Framework.- Philips Segmentation Case Study.- The Supply Chain Segmentation Journey of Volvo CE.- Gardena's Segmentation in a Volatile and Seasonal Market.- Supply Chain Segmentation at Siemens Healthineers.- Steps to Success.
differentiated supply chain strategy;SCM;customer value proposition;Gardena case;Philips Luminaire case;Siemens Healthcare case;Volvo Construction Equipment case;Engineering Economics